One, join qualification:
1, identify and strive to wood enterprise culture, its brand culture, service purposes, brand values;
2, the relevant operating documents complete, legitimate, good faith management;
3, a strong sense of initiative and brand operation;
4, in the local building materials market has a certain influence, to more than three years operating decorative building materials or home store experience is preferred;
5, pay attention to brand management, I believe the strength of the brand;
6, with certain economic strength, to meet the image shop operating capital requirements;
7, with good operating mechanism, able to set up a good sales team;
8. Able to achieve projected sales in line with local market;
Two, store conditions:
1, operating area of 150 square meters or more;
2, the store address is located in the local main building materials market, furniture stores or street independent stores;
Three, policy support:
1, VI support: to provide its brand unified VI vision system and store usage standards;
2, brand support: store production brand image wall, brand honors, quality signs, product quality inspection standards;
3, advisory services: Beijing wood brand advisory bodies throughout the marketing strategy to help franchisees adjust, improve management tactics, solve the bottleneck problems encountered in the operation process;
4, construction support: by Beijing well-known brand design institutions to provide landing implementation program, unified planning, construction, advertising and other construction;
5, training support: the company to develop a set of training plan for all kinds of shopping guide staff sales technique and product knowledge, product pricing, product installation, communication skills, service etiquette and all-round training, to create a comprehensive gold shopping guide;
6, publicity support: the company provides printing, photo, sticker, work, handbags, hanging flags various publicity materials according to the proportion of the cost, firms bear 50%;
7 、 operation support: provide annual holidays, anniversary, opening activities of the guidance, planning and implementation;
Four, franchisee commitment:
1, store rent: franchisees assume rental costs;
2, the cost of Renovation: pre renovation costs borne by the franchisee, the rebate based on the sales of 1%;
3, business activities: the company is responsible for ceremonial activities, fees, and sent company personnel to assist the implementation of activities, franchisees responsible for their travel expenses;
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